TikTok, the “destination for short-form mobile videos.” In some ways, it’s a bite-size version of YouTube, with videos ranging between five and 60 seconds in length, full of creativity and attention.
TikTok is designed to inspire with authentic, creative content that can only be found on TikTok due to the functionality and features of the app.
It's the hottest property in the social app world right now, with over 800 million active users worldwide. Staggeringly, 41% of TikTok users are aged between 16 and 24, so if you're looking to reach Gen Z, then look no further, this is the platform for you.
The machine most central to TikTok’s instant success is its algorithm, which uses artificial intelligence to make personalized recommendations for viewers. The video feed plays the minute the app opens, instantly sucking viewers in.
The average TikTok user spends almost 52 minutes of their day on the app — that's a lot of face time for your brand to engage with your audience!
At Sigma Digital, we are well aware of the crucial difference which video can make in a world where the first impression is, often, the all-important impression. We know, for example, that social video is shared 1200% more often than text and images combined.
We also know how popular TikTok is with members of Generation Z, a demographic cohort typically difficult for marketers to reach. Over 40% of TikTok users are aged between 10 and 19, making this fledgling platform especially inviting for brands that aim to resonate with a younger crowd.
Be Careful Not To Underestimate Tiktok’s Reach
TikTok has strong momentum in the social media sphere, having been downloaded over a billion times. However, as a relatively young platform, it remains cost-effective for marketers. For this reason, you should capitalise on the opportunities before competition for sponsorship intensifies.
If you are inexperienced with using TikTok, you could be wary of making costly mistakes on the platform. However, we can reach out to almost any TikTok influencer and leave them to produce, on your firm’s behalf, the content that they know appeals to their followers.
We will be selective with every part of the process, from choosing the right influencer for your campaign to analysing audiences, behaviour and interaction to ensure guaranteed results. Whatever your objectives, we will use data and insights to reach informed decisions.
Getting started with your TikTok journey can be just a matter of contacting our regional office nearest to you and discussing your requirements with us. With pages on Facebook, Twitter, YouTube and Instagram, we are thoroughly experienced with social media and its potential when it comes to influencer marketing, as our published research also attests.
TikTok represents an opportunity to flip traditional marketing on its head and put your brand at the forefront of innovative storytelling and creativity to connect with today’s generation.
As the leading TikTok agency, we plan and execute global social and influencer campaigns. Using our in-house TikTok influencer tool, we’re able to identify the most engaging influencers before they become mainstream and pair them with your brand to achieve maximum success.