SEO Agency Dubai | SEO Services | SEO Company
If you are looking for an SEO Agency then our Dubai based teams at Sigma Digital have a wealth of knowledge in Search Engine Optimisation that you will struggle to find anywhere else in the UAE. We have been in the industry long enough to study Search Marketing in detail, we have had time to test and adjust our SEO Strategy enabling us to get the facts first hand on what works, and more importantly what doesn't.
Our technical SEO specialists work closely with our content marketing executives to ensure that they craft content that really engages with your target market. We are an SEO Agency with the top industry-leading technology to make sure you stay ahead of your competition when it comes to the all-important organic search results.
At Sigma Digital's SEO Agency, we craft your strategy following an in-depth consultation, allowing us to gain a thorough understanding of your business and your overall goals. Once we have that information we use that to undertake a comprehensive SEO investigation around your marketplace, including detailed keyword research, onsite content, competitor’s analysis, backlink audit and much more, this is something that 9/10 digital marketing agencies will not do. With your SEO investigation complete we create your Digital Marketing Strategy and Campaign Structure in line with your short, medium and long term SEO goals.
How does a Google Search Work?
So at Sigma Digital we will take you through all of the technical jargon when it comes to your Search Engine Optimisation but know one explains Search Marketing better than Google themselves. Here is Matt Cutts, Quality Group Engineer at Google, talking about what happens when you do a web search;
Search Engine Optimization So how do we do it?
At our SEO Agency we have learnt that the most commonly used keywords are not always the best ones to use for your business. Our process allows us to pinpoint which keywords should be used to achieve high rankings for and what people are actually searching.
Keyword research is the process of finding which keyword are being used by your target market on search engines in order to find your services or products. At our SEO Agency, in depth keyword research allows us to identify which keywords are most relevant, how competitive they are, and what opportunity there is to organically rank on search engines with these keywords. We use these results to generate the fundamental structure of your SEO sitemap and digital marketing strategy.
Link Building is something that if not done correctly can have a significant impact on your website’s SEO. It is about “quality over quantity”, using link building software and agencies can be extremely dangerous. The only way to get links that hold good authority with the search engines is to earn them. We will help identify great areas where we can create links using your existing relationships and building new ones.
As an SEO Agency our skills in content writing are second to none! For more information on how we write content please check out our Content Marketing section or even our recent Blog Post “How to write engaging content”.
Benefits of SEO Services for Small Business
How can I do SEO in Dubai?
The beauty of SEO is that anyone can do it and it’s more accessible than you might think. Instead of paying for traditional print ads or sponsored posts, taking the time and effort to understand SEO basics, and possibly investing in a few tools, can lead to greater long-term value for your Dubai business. Here are just a few reasons why you should consider leveraging organic search for your business.
1. An SEO Company will bring in more customers through organic search
53.3% of all web traffic comes from organic search and 60% of marketers state that their highest quality leads come from SEO-engaged customers. Why is that? Because they are searching for a solution, and by being one of the top results you are fulfilling a need.
Ranking on the first page of Google is necessary to be seen by customers. Climbing to the top position can almost double your click-through rate over the number two spot. And claiming a Featured Snippet (top of page element) can help you jump over the number one spot while potentially adding a second way for customers to click into your website.
The volume is there and by ranking for specific search terms you’ll attract the right customers. And by getting your site on the front page, you make your brand highly visible and showcase that you’re a trustworthy resource.
2. Search Engine Optimization Creates a trustworthy web experience for customers
Hitting the front page, and claiming the number one spot in a search result is completely reliant on the authority you build. You can have the best answer or resource available, but without a quality experience for users, once they click into your site, you’ll have a very hard time getting them there at all.
That’s why the technical elements of SEO, such as page speed, backlinks, and other authority building elements are so crucial to the success of your Dubai business online. Playing with the rules governed by search engines forces you to keep your site in tip-top shape and makes maintaining its health a regular priority.
The benefit for you is that it won’t just help you rank better and therefore get more exposure. It will also make it easier for customers to trust you based on the functionality of your website. Having fast pages, security measures, and automated customer service portals are just a few ways to do this.
3. SEO Encourages you to focus your marketing efforts on user experience
Speaking of your web experience, a core element of SEO that continues to grow in necessity is optimizing user experience. Google is prioritizing user experience as a ranking factor in 2021 and will leverage their new Core Web Vitals alongside previous factors like the page speed to help determine if you are providing a valuable interaction or not. Featured Snippets and other in-search elements also leverage this idea, by pulling answers, images, and other valuable information onto the search page itself.
For Dubai businesses, this just means that you need to focus on the needs of your customers. What do they want to know? What would they want to do next? What other information, resources, or services can you provide them?
By prioritizing the needs of your customer first, you stand a better chance of ranking better, keeping them on your site, and converting. The more often that occurs, the more authoritative your site will be and the more people you’ll bring in. And the cycle continues.
4. Search Engine Visibility Improves brand awareness
One tangential element outside of converting users into customers when you improve your rankings is overall brand awareness. Just by reaching the front page and climbing closer and closer to the top spot, the more touchpoints you’ll generate. Even if they don’t click into your site, just by being there, potential customers will begin to associate your brand with those solutions.
This is especially important if you’re competing on specific search terms with other businesses. You want to be top of mind when people input questions or directly search for the product or service you offer. And if you’re competitors own those searches, more than likely those organic sales will go to them.
If you’re just starting to explore implementing SEO for your Dubai business, the best thing you can do is target longer variations of a given search. For example, rather than trying to rank for “online accounting services” you’d go after terms like “online accounting services for small business” or “best online accounting services for small Dubai business in the northwest.”
Yes, these don’t generate as much search traffic. But, they are far easier to rank for than the shorter, more competitive term. The more of these longer variations you rank for, the more likely you are to move up for the shorter search term. And through it all, you build awareness within your target market.
5. Search Engine Marketing helps keep your Dubai Customers informed
Like anything related to operating a Dubai business, SEO changes all the time. Search engines are updated, different factors become important and other businesses are working on their own strategies to rank. This means, that in order to execute SEO successfully, you need to stay informed about best practices, solutions, and changes.
While this may sound like more work, this is actually a benefit to your Dubai business as it keeps you informed about online processes. SEO is directly tied to digital technology, meaning that much of what happens with it, can help you understand online trends and proactively address any major changes. Plus through your research and site updates, you understand more about your customers, your competitors, and your digital experience as a whole.
Now, let’s be honest you won’t be able to stay up to speed with everything and there’s no need to go crazy trying to. Just keep your ear to the ground, take note of any major changes and stay focused on your industry vertical. Just doing that much can keep you on track.
6. SEO can be done for your Dubai Business on a budget
Possibly one of the best things regarding SEO is that it can be relatively inexpensive to implement. Sure, you can hire a specialist or bring on an SEO-oriented role within your business, but to start you can learn and implement much of this yourself. And outside of the cost of hiring someone, purchasing a few subscriptions, or spending your own time, the actual implementation costs nothing.
Additionally, investing in SEO is a long-term benefit to your Dubai business. Yes, things change all the time, but the core processes and strategies associated with SEO should stand for years to come and possibly only require minor tweaks. When it’s done right, it can be one of the best long-standing marketing solutions for your business that provides a continuous return on investment.
7. Search engine results are trackable
One element of traditional marketing that is generally frustrating is how vague your return on investment can be. Billboards have an average number of views based on traffic patterns. Commercials gauge overall views based on rating systems. But SEO is completely quantifiable and can easily tie into any paid digital strategies as well.
Now it won’t be as straightforward as paid ads and you’ll need to connect some dots on the backend of your site to truly understand how your organic traffic is leading to sales. But, with a little Google Analytics know-how, you can easily set up different trackable conversions based on on-site ad clicks, page views, order completions, click-to-call, etc.
In regards to optimizing your SEO efforts, you can use tools like Google Search Console to get a better idea of how people are finding you, what you’re ranking for and where there’s room for improvement. You’ll even be able to take deep dives into your site health here, which is again a crucial element of user engagement.
8. SEO Services benefits other marketing initiatives
A little inside baseball from the LivePlan team, almost every web project has some element of SEO research involved. Whether it’s paid, inbound (content on our website), outbound (content sent to Dubai customers), or product-related, our search engine optimization-related resources and efforts are used to help inform decisions for other teams and vice-versa.
Research and insights from every team help fuel the itch to research a potential search query or try a different phrase on an advertisement. In many ways, testing what has worked organically through other marketing channels can reinforce if something is truly working or not in your SEO strategy.
It can tell you what trends are emerging in your industry, what Dubai customers are more likely to click on, what elements of a product or service are more useful, and even what you should name a feature. Again, you are working to optimize your site by understanding what your customers care about. That can only help inform your other marketing efforts.
Where would an SEO Company start?
Knowing where to start when developing an SEO strategy can be incredibly difficult. There is so much information out there trying to address trends, implementation, and best practices that it makes it frustratingly dense to jump into.
I recommend starting with this annually updated guide built by the folks at Backlinko. It always addresses current methods, is incredibly consumable, and is easy to actually implement based on their insights.
Additionally, it’s worth starting your SEO journey by conducting a market analysis. By leveraging keyword research, exploring competitor sites, and signing up for their lead generation content, you’ll not only better understand your competition but have the beginnings of an SEO strategy. To help you start that research, check out tools like Ubersuggest or sign up for the courses provided by SEMRush. These are both free resources that can help you dip your toes into understanding search engine optimization without investing a ton of time and resources upfront.
And just keep in mind that this will take some trial and error. No one has the secret recipe for successful SEO. Instead, SEO professionals all have ingredients or methods that are known to work and they continuously test and iterate on them to find improvements. Like anything involved with running a Dubai business, you’re making your best bet, reviewing the results, and trying it all over again.
What an SEO agency does in Dubai?
Frequently Asked Questions
If a website doesn’t show up on the first page of Google, Bing, or Yahoo! it won’t receive much traffic. During our consultation phase, many common SEO questions come up. Organic search is a constantly evolving online channel. It’s critically important to have solid fundamentals before a website redesign or build-out of your existing content.
Search engine optimization is a wide discipline.
There are many components that influence how Google, for example, evaluates your site. Second, understand that it will take time to achieve visibility and market share. Before hiring an SEO, I suggest getting an understanding of the basics. I’ve put together some of the more common SEO questions with answers that come up.
1. How long will it take my Dubai website to rank in Google?
Every website is situational. Within each industry, the level of competition will vary. The ability to rank in Google depends on how relevant and authoritative your site is. This is earned over time. For sites with poor topical authority, backlinks, architecture, trying to be found for queries with the purchase or transactional intent will take many months. Search algorithms evaluate how relevant a website is to the query but also beyond it. Additionally. they look at the overall experience it will provide to users.
Building an authoritative website requires extensive planning and research.
For sites that are ranking poorly, the size and complexity will also factor in. The severity of issues will determine how quickly the ship can be righted. A website could conceivably start seeing improvement and ranking in Google as early as two to three months. Typically traffic increases over time. Once rankings are achieved, they must be maintained.
Some of the ranking factors are:
- Content Relevancy
- Keyword In The Title
- Page Speed
- Website Architecture
For highly competitive industries, it’s not uncommon to take up to (1) one year to rank for keywords. One example would be a site with low authority trying to rank for “New York lawyer”.
Think about it.
If a competitor’s site is 10 years old and ranking in the top 3, it has historically provided what users are searching on. It’s likely this organization has spent resources to stay there.
What is an authoritative website? It’s one that other sites link to because it offers value but moreover because it provides the best answer for what someone is looking for. A great site provides answers to questions irrespective of the reason for visiting.
If you’re trying to rank your business locally, find someone who understands Google’s local algorithm.
2. How does a Dubai website rank in the search results?
The objective of the search engines is to provide relevant results. Their aim is to show sites that best match what people are searching for. Search engines are not always successful in this regard. They are of course getting smarter now that AI is in the mix.
There are well over 200 ranking factors that a website is evaluated against.
Much like a bell curve, those that come closest are more optimized. Although content matters greatly, it goes well beyond this. There are also major Google Core Update changes.
At a basic level, a site needs a content structure focused on topics and subtopics.
Although you’ll hear phrases like “you need links”, much more is required.
Although links are seen as “endorsements” in the eyes of search engines, many misconstrue quality over quantity. Furthermore, no site will feel compelled to link to another site unless it feels it’s good for its visitors.
You must have linkable assets.
In other words, a site owner wants to provide quality resources beyond the content they offer. Hence, that’s why it’s called the world wide web.
3. Should I hire an SEO company in Dubai that guarantees search engine rankings?
No. This is a scheme to lure uninformed clients. They will say something like “$499 a month on the first page of Google”. Many of these unscrupulous companies have put a black eye on the industry.
There are variations on these snake oil pitches.
What’s worse is that these companies either violate the search engine guidelines or fail to produce results. Often it’s both.
- No reputable SEO (search engine optimization) company will guarantee rankings. Google’s Webmaster Guidelines states this.
- Organic rankings fluctuate daily. Check your average position via Google Search Console and you’ll find many terms with avg. position 1.5. 2,5, 3.0 etc.
- High rankings don’t guarantee sales. You could be targeting the wrong traffic.
No. 1 rankings are achievable, however, that’s not what you should be hiring for.
You should hire an SEO Agency to drive qualified traffic and not rankings.
NOTE: Search engines will penalize websites that attempt to game the system by manipulating results.
4. When should I hire an SEO company in Dubai?
According to Google’s guidelines, they state “the earlier the better.” In fact, Google specifically recommends it when you’re considering a web redesign or new website. Unfortunately, many companies come to this realization much later.
Two scenarios unfold that we hear:
- Our site doesn’t rank as well as it use to.
- We migrated to a new website design and lost organic rankings and traffic.
- We’re not sure if our blog is contributing to sales or assisted conversions.
The worst part is that improper website migration comes with severe consequences. A company will lose revenue and potential lifetime customers. A double whammy.
5. Can Google My Business Rankings Be Optimized?
Yes. First, see our google places optimization infographic. If you’ve lost visibility in Google Maps (aka Google My Business), it may be related to the factors listed.
In complex cases, this may take time to resolve.
With paid search advertising now an option, it’s more difficult. If you’re stumped, you can hire us. Chances are we’ve encountered it. If we feel additional work is needed, we will communicate our findings and timetable.
NOTE: Previous names include Google Places, Local Business Center, Place Pages for Google Maps, Google 7-pack.
6. Why are SEO Services So Expensive and How much does SEO cost in Dubai?
First, the cost is subjective. Not all SEO work is expensive.
1. Competitive search queries take time to achieve market share. Higher volume keywords are typically more difficult.
2. You have low domain/page authority. Sites linking to you are votes in the eyes of the search engines. in the event you don’t have link-worthy content, that has to be developed. Then one must perform outreach. That takes time.
3. In many cases, websites are poorly designed. They have a confusing navigational structure, have poor internal link structure, or may respond slowly.
It may be necessary to migrate if the site is simply too old.
4. With the constant shift in technology and changes in consumer behaviour, it also takes time and research to understand the audience.
The best SEO services Dubai (search engine optimization) practitioners stay up to date, anticipate, and prepare you for change. The chief responsibility is maintaining market share and building on it. Google is constantly changing the algorithm and new competitors enter the space.
7. What causes my Dubai website’s traffic to drop or lose rankings?
There are a number of reasons why SEO traffic dropped.
- Failure to Maintain On-Page Optimization. If a competitor has better on-page or makes a change, they can outrank you. Their content could be more relevant once it’s updated.
- Failure to Build on Domain/Page Authority. Just because you’ve built up a certain amount of link equity does not mean you get to rest. Smart marketers always find ways to attract links naturally. You’ve worked hard to obtain visibility. Now you’ve got to protect it.
- Website Redesign Without Proper Planning by your marketing agency. Before you hand the keys to the car to a website designer, you should ask for a detailed plan. What’s going to change and why? Unfortunately, I’ve seen many businesses just give access to a Dubai SEO agency. No questions asked. Wait. What? Would you let your daughter go on a date without knowing who the guy is? We’ve seen terrible things. If a Dubai SEO company redesigned a site and traffic is dropping more than 3%, you need to take immediate action.
- Violating Search Engine Guidelines by SEO Agencies. Tactics that may have been ok a few months ago are suddenly not ok. For older sites, failure to stay up to date could result in an algorithmic penalty. Worse, a manual one from the Google search engine. It depends on the infraction. Mild traffic loss maybe around 10 to 20%.
8. Is the cost of SEO worth it for my online or local Dubai business?
Yes. One of the great things about search engine optimization is that it compels improvement. We’ve never seen a high traffic website rank well that wasn’t highly relevant. If not, it won’t stay there long term.
A great website provides answers and compels action.
Search engine visibility or Rankings can’t be bought; they must be earned. As a site improves, others will feel more compelled to link to it. It also requires outreach and constant monitoring.
Here’s how to make a calculation:
- Determine the search volumes for keywords.
- Examine the market share of competitors by comparing your Domain and Page authority to theirs.
- Determine your average order value.
- Do the math! if you achieve a % of visits and your average order value is X, then you can estimate revenue and ROI.
Although this is basic, it gives you an idea. With pay per click costs rising, the sooner you begin the better.
9. How Do I Hire an SEO agency?
There are numerous answers online. Here’s our BS-free take. it depends on why you wish to hire one. That needs to be clearly defined. For example, are you looking to increase leads? conversions?
- At a basic level, an SEO agency should be able to articulate why your site is not performing well. Here are some of the common reasons.
- Low Domain/Page Authority
- Problematic Internal Linking Structure
- Poor Architecture
- Improper on Page Optimization
- Over Optimization
- Keyword Stuffing
- Broken Links
- Pagination Issues
2. Ask to see a sample of their work. It’s not unreasonable to ask for a case study.
3. A reputable SEO company should be able to explain what strategies they would use to increase traffic.
4. Ask for a rough technical review. Don’t expect a free SEO audit, however, you should have something to obtain context.
5. Do they follow the search engine’s webmaster guidelines? Some firms engage in unethical tactics which can result in a penalty.
6. Revenue. If a site is ranking, the calculation is doable. For sites that are not ranking, that becomes much more difficult. The bottom line is time-frame and market share. You should have some sense.
10. Should I pay for an SEO website audit in Dubai?
It really depends on resources and goals.
If you have a small internal team, SEO can be well worth the time and expense. Small sites are usually done in 25 hours on average and large sites could take two to three weeks or more. The answer depends on the size and complexity.
Fees for an SEO audit can range from $2,000 to $20,000. Bigger firms will certainly charge more as they have bigger overhead although delivery maybe sooner.
What are the benefits of an audit? It provides an overview of how to improve your website’s visibility and what to prioritize. One understands what’s holding your site back from acquiring traffic, leads, and sales.
I for one don’t care for the term as most audits don’t provide enough value. Still, I understand it’s the most common association. What you should be looking for is an SEO Assessment.
Here’s a small sampling of what you can learn from an SEO website assessment.
- Actionable Insights on What to Improve immediately
- How To Improver CTR and Conversions
- Crawl Report to Uncover Indexing Issues
- On-Page Issues Affecting Rankings
- Backlink Risk Assessment
- How To Use Link Equity More Efficiently
- Is User Experience Good Or Bad
- SEO and Duplicate Content
An SEO website assessment prioritizes what to tackle and saves time. Moreover, it’s an in-depth roadmap rather than just fixing deficiencies. It provides a deep dive into the site as a whole. Competent firms provide a free call to discuss the report. Some will waive the first month’s SEO fee if your purchase the report.
11. What SEO Tools Can I Use?
- I recommend installing the Moz Bar Chrome extension. You can see your current page and domain authority, links etc.
- I’d recommend SEMrush to see what the historical market share looks like. It offers a number of tools like reporting that can also plug into your social media marketing channels.
- Google Search Console and BING Webmaster Tools.
This is just to get started and give you a sense.
12. Does SEO Have a Quality Score?
In my opinion and others, Yes. Considering that there are over 200 parameters against which a website is evaluated; bet on it. Each has a bell curve, so it only makes sense to have an overall website metric.
Don’t chase algorithms.
Focus on creating a great website. It should have intuitive navigation, helpful content, and above all that which helps the user.
Visitors come to a site for a specific reason. Is your site speaking to them and their needs? That’s the central question to aim for and analyze with site metrics.
Questions? Request a free consultation.